LOS ANGELES, April 10 -- LATV Networks, the nation's first
bilingual music/entertainment network distributed via digital multicast,
announced today that it will be holding its first upfront on May 1, 2008 at
Ultra NYC in Manhattan. The New York City event will complement its current
strategy of individual agency presentations through May. Joining LATV is
its new subsidiary American Latino TV which nationally syndicates the
programs American Latino TV and LatiNation.
With the February 2009 deadline for digital conversion fast
approaching, LATV offers advertisers prime positioning in new over-the-air
and basic cable households through its digital multicasting strategy. With
agreements in over 30 markets, LATV delivers bilingual Hispanic youth in
the key 18- 34-year-old demographic.
"LATV's strategic partnerships with its affiliates allow the network to
have a local identity in each market. Advertisers can tap into this on a
national as well as at a local level, ensuring them a strong foothold in
pivotal DMAs. In one short year, we are the leading network in the digital
arena, delivering today's assimilated Latino youth," said Bill Jenkins, VP
Sales, LATV. "Ours is a unique product, delivered in a revolutionary way
with programming that combines a strong interactive component with
ground-breaking shows and original content, advantages that separate us
from the pack. We look forward to bringing our network's creative solutions
to the vibrant Hispanic advertising community in 2008 and 2009."
American Latino TV produces, markets and distributes award-winning
English-language original content focusing on U.S.-born Latinos. American
Latino TV programming includes American Latino TV, LatiNation and the
American Latino Presents quarterly, one-hour specials such as the American
Latino TV Awards. American Latino TV is currently in its sixth season, with
broadcast distribution in over 102 cities and 76 million homes representing
almost 70 percent of all television homes and over 90 percent of U.S.
Hispanic homes. LatiNation is in its fourth season with distribution in
over 90 cities, representing over 85 percent of U.S. Hispanic homes.
About LATV:
Headquartered in Los Angeles, LATV is the nation's first bilingual
entertainment/music network distributed via digital multicast. A pioneer in
bicultural youth broadcasting, LATV has been in the Los Angeles market
since 2001 and launched nationally on April 23, 2007. Post-Newsweek
Stations, Inc. is an investor in the national network and has a minority
ownership interest in the Company as well as a seat on its Board of
Directors. Targeting the 18- to 34-year-old Latino, LATV's programming
bouquet offers a range of content that includes multi-genre music,
lifestyle and entertainment. The network is ad-supported and offers an
array of programming that is original and exclusive. The company also owns
American Latino TV which nationally syndicates the programs American Latino
TV and LatiNation. For more information, visit LATV online at
http://www.latv.com.
For more information about LATV, please contact:
Maite Saralegui
maite_saralegui@yahoo.com
323.650.2236
